Registration is required to join the webinar.
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 Are you a Micropreneur? If you are a business owner with just a few employees, this is the resource for you! Get help with key areas crucial to your success:
- Financing a business and raising venture capital
- Low-cost marketing and advertising
- Internet and social media marketing
- Legal issues for small business owners
- Growing your business
- Building your team
- …and much more
Attend our weekly webinars online for free! Register once and you can log in to all future webinars.
Webinars are held on Thursdays from 12:00 Noon to 1:00 PM PST.
How to Join Webinars for the Irvine Micropreneur Program
We now require participants to register for webinars. To Register, select the “Register” option on the top menu of the website. We will not disclose your personal information to others and use the information solely for Chamber activities. You will need to login prior to attending webinars in the future.
NOTE: YOUR PASSWORD WILL BE SENT TO THE EMAIL YOU USED TO REGISTER WITH!
KEYNOTE EVENT
How Do You Measure Success On The Web?
This webinar will be presented by Vanessa Fox, the author of Marketing in the Age of Google and a well-known search marketing expert who helped shape the rules around SEO at companies like Google, Microsoft and Yahoo. She specializes in helping businesses use key pieces of data to better drive product strategy and customer engagement online. Advice in this webinar includes:
- Understanding why Web analytics can impact your business’ bottom line
- How to clarify your online goals – why do you have a website or social media profile? Is it to get customers, build a brand, etc.
- What tools you should be using to measure traffic to your website or engagement on your social networks
- Ways to analyze the data to reveal who your audience is, where they’re coming from, and what they want
- How to use search (i.e. keywords) to better target the audience you want to reach
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Previous Presenters
Barbara Findlay Schenck, Author of "Small Business Marketing for
Dummies" and "Selling Your Business for Dummies"
Paul Edwards, co-author with wife Sarah Edwards of 17 books for
entrepreneurs and home businesses 
Deborah Price, Author of "Money Magic" and Founder of the Money
Coaching Institute
Neal Schaffer, Author of "Understanding, Leveraging & Maximizing
Linkedin"
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